philosophy

User disengagement is the product and business development philosophy we follow at Zerodha, the anti-thesis of user "engagement".

An assortment of common sense ideas and practices that we follow at Zerodha for being future ready with our software, systems, and our organisation.

The story of a massive Kannada dictionary created by V. Krishna single handedly over four decades, and its accidental discovery and open sourcing at an unlikely place, a stock brokerage.

A disorderly assortment of common sense ideas for scaling applicaions that we follow at Zerodha. TLDR: Simple scales. Scale application before infra. Keep networking and IO minimal.

TLDR: 30 member tech team formed over seven years built India's largest stock broker. Unconventional setup. The long pending tech blog is finally here. Some backstory and context.