User disengagement

User disengagement is the product and business development philosophy we follow at Zerodha, the anti-thesis of user "engagement".

06 May 2022

Scaling with common sense #2: Being future ready.

An assortment of common sense ideas and practices that we follow at Zerodha for being future ready with our software, systems, and our organisation.

28 Jul 2021

Hello, World!

TLDR: 30 member tech team formed over seven years built India's largest stock broker. Unconventional setup. The long pending tech blog is finally here. Some backstory and context.

06 Apr 2020